We believe that quality is paramount when choosing a diamond. Each diamond is unique and is judged by four factors that combined determine its value: The 4 C's (cut, clarity, colour and carat).
When diamonds come from the earth they look nothing like the beautiful finished product you see in fine jewellery. The cut of a diamond influences the sparkle of a diamond. If diamonds are cut to deep, they loose or leak light through the side or bottom, resulting in less brilliance. Diamonds can be cut in various shapes which can be seen below. The round brilliant is probably the best known shape.
The fewer natural blemishes found in a diamond the rarer and more valuable they are. Almost all diamonds have natural blemishes in their make-up. These are known as inclusions. Inclusions are formed by minerals or fractures while the diamond is forming in the earth although most are not visible to the naked eye unless magnified. Clarity is a measure of the diamond's purity.
Colourless diamonds are the rarest and most valuable of all. Diamonds are found in varying shades of white which range from a totally colourless stone to a light tint of brown or yellow. The colour refers to the degree to which a diamond is colourless. Even subtle variations in tones may dramatically affect the value of a diamond.
The carat refers to the weight of the diamond. Diamonds are valued in terms of their weight, not in terms of their size. Two diamonds of equal weight can still differ in price because the quality is also affected by the cut, the clarity and the colour.